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Zenith Excellence |
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Mr. Phillip Kotler, the world renowned marketing guru says that Product, Price, Place and Promotion are the four P's of Marketing. But in today's world we say that, there are not four but five P's of Marketing. Guess what!! That's right, it has to be Packaging. Sorry, no awards for the right answer!!Making packaging work is the whole idea behind Zenith.ion, a dedicated uncompromising search for the package that will best serve its purpose in terms of utility, practicality, economy and above all, distinction. For, ultimately, a Zenith container is never merely a package for a product. It is a sales promotion technique in itself.!A measure of Zenith having achieved this objective can be had in the number of awards our packages have won for themselves. 30 National Awards for excellence in printing and design, nobly complemented by the India Star's, World Star and CLIO awards for the best packaging. |